10 February 2010

Nau Spring '10 Collection

New York City is a winter wonderland today. School is closed, but I don't have classes on Wednesdays anyway. So now I'm just trying to enjoy the pretty, which is hard to do because companies keep putting out all the lovely Spring clothes!
Like Nau. They're a really awesome company for both cold and warm weather styles. Besides using environmentally friendly fabrics and sustainable business practices, they also donate 2% of every sale to the charity of the buyer's choice. 

Also, I love the pictures.

Their very own "About Us" says it all perfectly. My favorite line: "One small step towards unfucking the world."

Nau (pronounced "now") is a clothing company based in Portland, Oregon. We make sustainable urban+outdoor apparel - integrated designs for the modern mobile life.
All aspects of our business - from the product to the business model - are an extension of who we are and how we live.
We design for ourselves, first. If we won't wear it, why should you. The same goes for business: if we can't stand behind the decisions we make, why should you. So, in that sense, we're a little self-absorbed.
We're a small team - less than twenty of us, for now. We spend a lot of time together, always talking, testing things out, sketching, pinning things up, asking, heckling, critiquing, revising. It usually gets too loud.  
We work hard.
We play hard. 
We like to go outside. A lot of us ride bikes. We also ski, snowboard, climb, surf, run, make music, see music, take pictures, grow food, eat food, stay out late, have families, and have dogs who clack around and sleep at our feet.    
Collectively, we go through a lot of prosecco, dark chocolate, and beer.
And we keep coming back to our Portland office, early in the mornings, until pretty late at night, because we're stuck on an idea: to redesign fashion and to redefine business so that each become a powerful force for change. One small step towards unfucking the world.
This might make us fanatics, but it can't be helped. We love what we do. 

There's also a list of inspirations.
There's also a blog.

A 20-person company! Amazing.


These so-called "principles of design" never cease to amaze me with their possibilities.


Regina said...

I love the glimpse dress. Going to the site now (ha, no pun intended).

Lauren Davis said...

Love the dress and the bag.